Are you looking for a cheap, effective way to talk to all of your customers without having to spend a whole ton of money calling each one individually? Well, you’re in luck. If you didn’t know already, we live in a day where there is a magical floating unicorn known as the internet. It has the capability to allow people to put their old mailboxes up on the “internet”, in a process known as electronic mail or email. If you are a marketer by profession, you probably already know the benefits of marketing your products and services via email. How does one get customers to give you their email addresses though? Most people are scared sick of having their privacy invaded and are therefore very cautious about giving out things like this. One good way to do this and collect a list is to start a newsletter.
When starting a company newsletter, make sure it’s free to sign up for. Nothing entices and draws in humans more than free stuff. With enough addresses on the list, email marketing should be a breeze. Simply make sure that you offer an instant, easy signup for the newsletter on your home page and every page on the website. Try to allow people to enter their names and hobbies too if you want them to. It will make them feel more included and cared for. Whatever you do, do not go overboard with what information is being asked of them. The last thing you need is for them to run off faster than Usain Bolt breaking his own world records. Keep the subscription form short and sweet, and there is a high chance that many visitors will actually subscribe to it.
Welcome to the club
Always start off your email marketing strategy by sending people a welcome email. Tell them that you appreciate their subscription and that they will receive perks no normal person would. Make them feel special, and don’t let them regret having signed up. Try sending them special offers every now and then to keep their hearts happy and to keep them loyal. When sending out the actual newsletter, try to keep it brand oriented. Don’t go off topic with your newsletter.
Make sure it represents your brand identity and the services and genre of your company. Use company logos and colors as well, to assure your readers that it is all official and above board. Make it easy to read on just about any device too, because mobile phones are being used a lot more than desktops!